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Important Update: Front Sight Restructure on HOLD for Member Input and Consensus

From: "Ignatius Piazza" <newsletter@frontsight.com>

Date: January 27, 2022 at 3:56:49 PM PST

To: "[member@email.com]" <[member@email.com]>

Reply-To: <info@frontsight.com>

[Dr. Ignatius Piazza]

IMPORTANT NOTICE:

Front Sight's Restructure on HOLD to Gain Input and Consensus from Members.

You Will Not Lose Your Membership

No Membership Maintenance Fees

Operating as We Did Prior to Restructure Notice

Any Changes Will Involve Member Participation

Member Surveys Being Prepared for Distribution

Thursday, January 27, 2022

Dear [member],

I would first like to thank the thousands of members, who upon seeing the email about Front Sight's restructure of our policies, procedures and fees, immediately purchased their Membership Maintenance Fees and sent us positive emails of understanding and support. These members truly showed their care, loyalty and support for Front Sight and I will never forget them.

To THANK these members, who during a very challenging time, stepped up and made the decision to support Front Sight for the greater good, I am designating them as GOLD STAR MEMBERS. Their Membership will remain the same level, but their account will have a gold star on it so the Concierge staff will know these members are the best of the best. I have also ordered very attractive gold star pins to wear on a lapel or hat, that these members will receive on their next visit, so Front Sight staff will recognize our GOLD STAR Members as the best of the best Front Sight members.

As an additional show of my thanks and gratitude for our GOLD STAR Members, I am placing 5-10 TIMES what you paid for your Membership Maintenance Fees into your F$ Bucks account to use to purchase ammunition and pro shop items! If you chose the $50 per month plan and paid $50, I am adding 250 F$ Bucks to your account. If you paid $500 for your Membership Maintenance Fee, I am adding 5,000 F$ Bucks to your account to purchase ammunition and pro shop items to thank you for your caring and loyal support. Give a few days for the added F$ Bucks to show up in your account.

If YOU are not already a GOLD STAR Member, but would like to be part of positive changes at Front Sight and be recognized as one of the best of the best members when you call the Concierge Staff and see the Range Staff; and would also like 250 to 5,000 F$ Bucks placed in your account to use for ammunition and pro shop purchases like our GOLD STAR Members are doing right now, simply complete the GOLD STAR MEMBER STATUS Enrollment Form today.

There will be no further charges on a monthly or annual membership maintenance fee. Of course, whatever our GOLD STAR Members paid for their Membership Maintenance Fee will immediately be credited toward any other charges that may occur in Front Sight's policies, procedures and fees AFTER input and consensus from our members, while allowing our GOLD STAR Members to keep the 250 to 5,000 F$ Bucks I have just given them to use to purchase ammunition and pro shop items. Thank you again. I am truly grateful and look forward to seeing you proudly wearing your gold star.

The number of members who acted immediately in support of our restructuring exceeded BY A FACTOR OF 2, the number of emails we received from members who were concerned or upset with the restructuring. Meaning, within 5 days, we had twice as many GOLD STAR Members to the number of emails of concern or upset. Our range staff, reported a similar finding with GOLD STAR Members walking up to them, shaking their hand and saying essentially, "I LOVE Front Sight! I understand you need to make some changes and I support them. I just paid my $500 Membership Maintenance Fee." We also had numerous members on site who were concerned and distraught over the changes, and for that I am very sorry.

Even though, if I let it play out, we would have ultimately had more GOLD STAR Members than not, I do not want to cause such divisiveness and polarization among our members. We should all be on the same team. We should all be working toward the same goal. We should all want Front Sight to operate for generations to come. We should all want to protect the Second Amendment by positively changing the image of gun ownership, through training responsible citizens to a level of skill at arms that far exceeds law enforcement and military standards. And for that reason and that reason alone, I am placing Front Sight's Restructure on HOLD until we have member input and consensus on any changes in our policies, procedures and fees. This means You WILL NOT lose your membership and any new fees will involve member input and consensus. We will be operating as we did before the restructuring announcement until we can come to some member consensus on changes that need to be made.

One positive change that will remain, that all the members love, is the F$ Bucks now being used to purchase pro shop items and ammunition.

Another positive change that will remain, that all the members love, is the reduced pricing of ammunition and pro shop items.

In Summary:

- Restructuring is on HOLD for member input and consensus.

- You will not lose your membership.

- You will not lose any items in your account.

- Front Sight is open for business, uninterrupted, under the same policies and procedures we have been under for the last 25 years.

- Every single day of the week, we are training hundreds of law-abiding, like-minded citizens just like YOU.

- As an example, tomorrow morning we welcome 137 students in Defensive Handgun, Tactical Shotgun, Uzi Submachine Gun, Rifle Marksmanship Skill Builder, and various Private courses. Front Sight is alive and well.

- Your memberships are intact with no maintenance fees.

- There are no daily fees.

- Any F$ Bucks in your account are good to purchase things like ammunition, Pro Shop supplies, food, and background checks.

- Everything we sell at Front Sight, across the board, is now priced at standard retail.

If YOU are not already a GOLD STAR Member, but would like to be part of positive changes at Front Sight and be recognized as one of the best of the best members when you call the Concierge Staff and see the Range Staff; and would also like 250 to 5,000 F$ Bucks placed in your account to use for ammunition and pro shop purchases like our GOLD STAR Members are doing right now, simply complete the GOLD STAR MEMBER STATUS Enrollment Form today.

And thank you again for your continued loyal support of the greatest firearms training organization, and finest firearms training facility in the world.

Sincerely,

Dr. Ignatius Piazza

Founder and Director

Front Sight Firearms Training Institute

#1 Front Sight Road

Pahrump, NV 89061

https://www.frontsight.com

info@frontsight.com

1.800.987.7719

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This Email Newsletter was sent on 1/27/2022 3:56:49 PM.